Artist & Branding research
This is Frank Ocean's digipaks from past CDs:
This is Frank Ocean's Instagram:
Frank Ocean's target audience is a good mixture of millennials, Gen X's, baby boomers and Gen Z's. There are more millennials and Gen X's that are big fans of Frank Ocean than the baby boomers and Gen Z's.
Frank Ocean is represented as a very inclusive artist. Although he has "disappeared" from his music career, a lot of people have concluded that he may have finished from his music career for good, but there are still some strong diehard fans who do still believe that he isn't finished and that he will eventually come back with a song or new album.
As we know that Frank Ocean has been a "ghost" to the world when it comes to his music, and we plan to use these facts about him and his image in our work by showing that he is a very independent artist and that even though he hasn't been making any music for a long while, he still has and still gains a ton of fans every year. His old music is still very much alive during this time, especially to young people (youths/young adults).
Comments
Post a Comment